AI Shopping Assistant

iToDEV has developed an AI-powered shopping assistant that helps customers choose the most suitable product in real time. This is more than just a chatbot – it's a virtual consultant that understands customer needs, asks clarifying questions, and provides personalized recommendations. In 97% of cases, the suggestions made by the iToDEV AI shopping assistant match those of a professional sommelier. Our client is already seeing the first sales coming from the assistant, and their customers are praising the product recommendations.

Why e-commerce needs AI shopping assistants

We live in a time when people have less time and expect more convenience. Moving a physical store online is no longer enough.

Before making a purchase, shoppers spend time browsing, reading product descriptions, and trying to use filters – but filters are often limited and don’t give accurate results. Sometimes the customer reaches their destination faster than they manage to place an order. Instead of a great shopping experience – there’s frustration.

Consumers want quick, professional help. But:

• They often shop outside business hours;
• Gen Z doesn’t like talking on the phone;
• Many prefer no human contact at all.

That’s where AI assistants come in – improving customer experience, saving time, and driving more sales by offering exactly what the buyer needs, instantly. This kind of shopping automation changes the game for online businesses.

How does the AI assistant work?

1. 1. The assistant is trained using your product or service data – it understands your offerings.
2. 2. It connects to your inventory system to track stock availability and avoid suggesting out-of-stock items.
3. 3. We design the consultation flow: what the assistant asks, how it builds and presents suggestions.
4. 4. The assistant is tested in your store until the quality of its answers meets expectations.
5. 5. Shoppers talk to the AI as they would to a consultant – it switches to the buyer’s language, asks follow-up questions, suggests products and adds them to the cart. All in under a minute.
6. 6. It can also upsell: offering complementary or related products to increase cart value.

Benefits of an AI shopping assistant

• Increases sales;
• Can assist multiple customers at once;
• Clarifies needs and recommends effectively;
• Operates 24/7;
• Saves customer time;
• Delivers consistent consultation quality;
• Communicates in any language

Is it difficult to implement?

For small or mid-sized stores, no. For larger stores, complexity depends on how many product or service categories are involved.

iToDEV handles everything – from logic design and product data preparation to AI training and integration.

Is it expensive?

Not really – especially compared to the value it creates or the cost of human consultants. This is one of the most impactful e-commerce innovations available today.

AI for retail isn’t the future – it’s the present

This AI shopping assistant isn’t just for champagne. It can be used in any online store – cosmetics, electronics, fashion, pet products – or even service-based businesses like cleaning, installation, catering, or finance.

All you need is well-structured product/service data. iToDEV takes care of the rest.